Pearls of the FMCG Market 2021

Two Pearls of the FMCG Market 2021 for novelties in the offer of Brand Distribution Group.

HUGGIES and KLEENEX products from the offer of Brand Distribution Group – the exclusive distributor of the brands in Poland – were appreciated in the national survey ” The Pearls of the FMCG Market 2021″, winning two awards.

The “Pearls of the Market” survey is a nationwide industry plebiscite, in which a jury composed of representatives of major retailers on the market (retail chains, drugstores, pharmacies, petrol stations) tests products entered in the survey and selects the best, in their opinion, novelties in the food, cosmetics and household chemicals categories. The aim of the survey is for the jury to select products with the greatest sales potential, which are in line with current consumer trends and have a chance to achieve market success. In this year’s 15th edition of the survey, under the honorary patronage of the Business Center Club, products of the HUGGIES and KLEENEX brands, of which the Brand Distribution Group is the exclusive distributor in Poland, stood on the podium twice.

The Pearl of the FMCG Market 2021 Silver in the prestigious category “Hygiene Innovation” – was won by HUGGIES biodegradable, moistened baby wipes. In the “Hygiene products” category, the distinction and The Pearl of the FMCG Market 2021 Bronze was awarded to KLEENEX Ultra Soft universal wipes.

The award ceremony took place on 7 September at the Double Tree by Hilton hotel in Warsaw. On behalf of Brand Distribution Group, Robert Łobko, Marketing Director of the company and Bartosz Wojtun, Sales Manager Poland & Hungary who represented the brand producer – Kimberly Clark received the award.

– The category of hygiene products, especially for babies and toddlers, is a demanding and very trend-sensitive market segment. We are all the more pleased that as many as two HUGGIES and KLEENEX brands from the offer of Brand Distribution Group have found recognition among retailers’ representatives – said Robert Łobko.

Brand Distribution Group is the exclusive distributor of HUGGIES and KLEENEX brands in Poland. This is the result of several years of cooperation with the American manufacturer Kimberly-Clark – the world leader in personal hygiene products.

– HUGGIES and KLEENEX are the most recognisable brands of hygiene products in the world, with a rich history and, above all, unique patented technology which has made their products trend-setting and synonymous with quality for decades – said Robert Łobko. – That is why every premiere in the portfolio of both brands has a chance to become a market event. We have great satisfaction as a Brand Distribution Group that today we are a part of it – he concluded.

Brand Distribution Group focuses on developing its offer of distribution services for manufacturers and is constantly expanding its portfolio with new distribution brands of food, beverages, household chemistry and cosmetics.  In 2021, the company’s permanent offer includes, among others, the KOTEX brand (also Kimberly-Clark) of intimate hygiene products for women, extremely popular in Europe and the USA.

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Brand Distribution Group (www.bdgroup.eu) – we are an international distribution group, which has been actively operating in the FMCG market for 28 years. We specialise in sourcing and distributing high quality food and non-food brands. We cooperate with international and local retail chains and manufacturers all over the world. We operate on the basis of our own stocks, modern technology and sales offices located in Poland, Spain, Great Britain, Germany and Singapore. We employ nearly 200 people and communicate in 20 languages. We create a modern organization providing our partners with a comprehensive product distribution service, security of transactions and continuity of logistic processes all over the world.

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HUGGIES Biodegradable, moistened baby wipes (Kimberly-Clark) ideal for the daily care of the delicate baby and toddler skin. Made from 100% natural fibres, fully hypoallergenic and soaked in pure water. Carefully selected ingredients make HUGGIES wipes fully biodegradable and its packaging is recyclable.

KLEENEX Ultra Soft universal wipes (Kimberly-Clark) are universal wipes with unparalleled velvety softness and incredible strength, achieved through a technological process and application of four layers. The KLEENEX brand has been in continuous operation since 1924.