Participation in a business seminar in Paris

From 4 to 8 April 2022, the Brand Distribution Group delegation took part in the “Podlaskie – a natural path of development“ economic mission in Paris, organised with the EU support by the Podlaskie Voivodeship as part of the “Economic promotion of the Podlaskie Voivodeship” project. While preparing for the trip, the BDG team took part in a training run by Nicolas Levi (investment analyst and economic advisor for French entities investing in Poland).

On 6 April, during a business seminar on FMCG industry, the BDG delegation held a presentation “Trends and new products from the heart of green Europe”. They talked, among others about changes on the European consumer market and the growing interest in products made of natural raw materials. They presented products like superfoods, fruit sweets and snacks, modern cosmetics and eco-formula detergents from i.a. Vitamizu, Purella or Bob Snail.

The stay in France was also full of individual business meetings with French contractors regarding the possibility of establishing trade exchange and developing existing business relations with foreign partners.


The meeting was organised by the Investor Assistance and Economic Promotion Office of the Podlaskie Voivodeship Marshal’s Office. The mission was financed as part of the “Economic promotion of the Podlaskie Voivodeship” project entitled “Podlaskie – the natural path of development”, under the European Regional Development Fund, priority axis I Strengthening the potential and competitiveness of the region’s economy, action 1.4. Promotion of entrepreneurship and increasing the investment attractiveness of the voivodeship, sub-action 1.4.1. Promotion of entrepreneurship and increasing the investment attractiveness of the voivodeship.

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