Brand Distribution Group premieres with Hebe, Hebe premieres with Kotex
We have been supplying large chains such as Auchan, Carrefour, Selgros, E.Leclerc and Intermarché for years. Now it is time for a new chain – the Brand Distribution Group introduces its products to Hebe drugstores.
The Brand Distribution Group, a global distributor for FMCG (food and non-food) brands, became an exclusive vendor of the Kotex brand in Poland. This is yet another brand (next to Huggies) from the American producer Kimberly Clark portfolio, for which BDG has exclusive distribution in our country. The intimate hygiene products were introduced by BDG on the Polish market in early 2021 and so far, these are available only in Hebe. – This is our first cooperation with a strictly drugstore chain and we have set it off with a brand, which is debuting on our home market. Kotex products have been available in Hebe’s offer since April. This is obviously a fresh cooperation, but we will certainly want to expand the range of our portfolio in this chain and offer customers even more attractive brands at good prices – says Małgorzata Szalach, Key Account Manager responsible for cooperation with retail chains in Poland, including Hebe.
Kotex products are available in Hebe drugstores as well as in its online store. – It is extremely popular in the USA and in Europe, its history dates back to the 1920s. We decided to offer it to Polish customers because Kotex, which has not been available on the Polish market so far, is valued for innovative solutions, care for comfort and well-being. Additionally, it naturally fills a niche in the segment of modern hygiene products for active women – adds Małgorzata Szalach.
The Brand Distribution Group is a proven partner that actively operates in 97 markets and especially appreciates direct cooperation with manufacturers and retail chains. – We can prepare a unique offer which meets special expectations of a business partner, we also enable any order consolidation. We have our own warehouse centre in Central Europe and sales offices located in Poland, Spain, Great Britain, Germany and Singapore. We employ a team of 150 international trade specialists to provide our contractors with comprehensive distribution and logistics services all over the world – adds Małgorzata Szalach. The new cooperation with the drugstore from Jeronimo Martins group is another step for Brand Distribution Group towards even more flexible response to the needs of business partners and our end customers.